Empower yourself. You can construct a thousand different, three-word buzz phrases about strategy. You’ll become a master of waffle, a pioneer of piffle, a doctor of spin, a leader with linguistic dexterity.

Choose one word from each of the three groups. Bravo! You’ve just created the name for your organisational philosophy, corporate culture, positioning statement or leadership style.

Group (a)

dual, full, input, macro, micro, qualitative, quantitative, quasi, semi, total

Group (b)

categorising, corporate, e-commerce, holistic, internet, mathematical, mentoring, partnering, policy, synthesising

Group (c)

analysis, benchmark, calculation, classification, idea, interface, nexus, re-engineering, report, research.

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