How many of these 25 acronyms (as in NATO) and initialisms (as in IBM) do you know?
The answers are below.
If you know 21 to 25, then you’re management consulting material; 11-20 correct means you’re an MBA or MBA student; 0 to 10 means you’re CEO potential.
1:1 one to one relationship; one to one marketing
24/7 24 hours a day, seven days a weeks
80:20 80% of value is from 20% of customers (Pareto optimality)
B2A business to anyone
B2B business to business
B2B2C business to business to customer
B2C business to customer
B2E business to everyone
B2G business to government
CEO chief executive officer
CIO chief information officer
COO chief operating officer
CRM customer relationship management
CYA cover your …
FAQ frequently asked questions
GIGO garbage in, garbage out
KPI key performance indicator
MBO management by objectives
MBWA management by walking about
PICNIC problem in chair, not in computer
ROA return on assets
ROI return on investment
TQM total quality management
USP unique selling proposition
WOMBAT Waste of money, brains and time.
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